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How To: Go Viral
@stooffi dabbles in the world of advertising, public relations and Internet marketing. Loves learning and discovering new things everyday, and how social media expedites this process while making the...
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Is print dead? (Is it really?) [INFOGRAPHIC]
My dad bought an iPad so that studying on-the-go would be easier for him. (Yes, he’s still pursuing academics while pushing 60). While taking public transport, I’m seeing more and more people on trains...
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Brilliant Guerilla Social Media Campaign for 3M
I’m not too sure how many of you out there have heard of thingsweforget. After being introduced to the site last year, I grew to become a fan of this kind samaritan’s work – I checked in on the blog...
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Would You Look Through Somebody Else’s Phone?
This is late. The campaign was launched at the end of 2008, but did an exceptional job of building personal relationships with people and getting them engaged with the brand through 3 personas. Titled...
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互联网在购买决定中扮演关键角色，尤其是在亚洲
由网络广告公司Microsoft Advertising与媒体公司Aegis Media委托，并由伦敦的市场调查咨询公司Essential Research独立执行的一项最新研究“全球零售指数”(Global Research Index) 中的关键研究成果揭示，亚洲人更有可能依赖互联网来做出购买决定。 相较于美国消费者来说，亚洲消费者在考虑是否购买商品时更多地使用数字媒体。关键研究成果包括： ➢...
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The Internet Plays a Pivotal Role in Purchase Decisions, Especially in Asia
Asians are more likely to look to the Internet to make purchasing decisions, as revealed by key findings in the Global Retail Index, a new study commissioned by Microsoft Advertising and Aegis Media,...
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Facebook’s New Options In a Nutshell
Just in case you don’t have the time to go through the details, here’s a quick summary of the new features offered on Facebook that were just released today: 1. Facebook Groups Features: Form and...
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How Local Telcos Are (Not) Using Social Media
A brief introduction to those who aren’t familiar with the telecommunications market in Singapore: it’s ruled by 3 players – SingTel, M1 and StarHub. That means competition is stiff amongst the 3, but...
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The Social Network
The movie essentially takes you through Facebook’s rise to fame, and the implications it had on Zuckerberg. Both legal and personal complications arise, and you start to realize how ironic it is that...
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Volkswagen Ambient Campaign Puts the Fun Back in Life.
Volkswagen’s ad campaigns are usually great case studies. Think about the famous print ad series circulated in the 1960s and recently, the series of iPhone applications introduced for drivers to “test...
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3 Brilliant TVCs from Sony Bravia
Sony’s BRAVIA has done a good job at associating colours with Sony TVs in a vibrant, youthful way. Done for real, without computer graphics (CG). Check out our favourite BRAVIA ads as well as the...
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When Guerilla Goes Wrong.
Not all out-of-the-box guerilla campaigns work out the way they’re supposed to. (Photo from STOMP) The latest guerilla advertising strategy by Philips Electronics Singapore, executed by The Secret...
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How Communication Professionals Should Evolve to Stay Relevant
Over the weekend I chanced upon a discussion between industry experts on how communication professionals should evolve to stay relevant in today’s technologically driven society. The topic was...
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3 Amazing Slow-mo Ads
Something exciting and extraordinary happens when something otherwise ordinary is set into slow motion – details are wonderfully amplified and call for us to take a moment to look at the world in a...
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Yahoo Mail Beta offers Social Media Integration
Amelia and I made a trip down to the Yahoo! office yesterday to check out Yahoo! Mail (Beta) and the new Messenger. Let me first establish that I started a Yahoo! account back when I was like, nine....
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Google Maps Generates Weird Directions
This issue surfaced in 2007, but it seems like 3 years down the road, Google still hasn’t fixed the problem. Buzz has recently emerged again as netizens get a few LOLs from strange directions...
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How Marketers Are Using Social Media in 2010
Flowtown has released another infographic based on research by Michael Steltzer, founder of SocialMediaExaminer that gives us a good overview of how businesses are latching onto the marketing...
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Social Media: The Air Asia Way
Day one of iStrategy 2010 kicks off with an insightful presentation by Kathleen Tan, Regional Head of Commercial, Air Asia group. (@empressrox) Here’s her presentation in a nutshell: Kathleen starts...
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Facebook’s Success Strategy: Doing Away With Monetizing
Our second keynote speaker is Blake Chandlee, VP Sales, Emerging Markets, Facebook, (@bchandlee) who gave us an inside look on how Facebook innovates by embracing a different mindset, different...
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Driving Your Brand through Social Media
Notes from a panel discussion at iStrategy 2010 featuring Chris Wei, CEO of Great Eastern Holdings Grp, Haresh Khoobchandani of Microsoft, and James Miner of ESPN. Warning: Tons of useful insights...
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The Brave New World of Marketing
This is a summary of a presentation by Daniel Lee (@danlee888), Regional Director of Euro RSCG (@eurorscg), at the iStrategy Conference, 2010. Once again, we’re reminded that social media isn’t a final...
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10 Step Guide to Running a Successful Crowdfunding Campaign
Yesterday marked the end of HelpLearn.Asia’s event. One of the topics that got me sitting up was crowdfunding – a relatively new concept in Asia – that Daryl Arnold of Newton Circus (not the hawker...
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Dolphin Browser’s Success Story: How it Plans to Dive into Southeast Asian...
Dolphin Browser took the Android world by storm and achieved 50 million downloads in two years. “It’s much more than 50 million now,” reveals Edith Yeung, Dolphin Browser’s head of corporate strategy....
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The Story of Sequoia-backed FreeCharge and its Success in India
FreeCharge was founded on August 2010 by Kunal Shah and Sandeep Tandon. The service allows users to top-up their mobile phones for “free” – basically, every mobile top-up done on FreeCharge is...
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